Redesigns your logo
without being asked.
You showed her a photo of your business card. She sent back a full brand kit in 20 minutes. Unprompted. Unrequested. Unstoppable.
Exhibit A through F
You showed her a photo of your business card. She sent back a full brand kit in 20 minutes. Unprompted. Unrequested. Unstoppable.
Yours have red eyes and bad lighting. Hers look like a magazine spread. We don't talk about this. We just accept it.
"Is that Helvetica or Arial?" — Divya, squinting at a billboard from a moving car. She was right. She's always right.
She will finish the puzzle you've been "working on" for two weeks in a single afternoon. Then rearrange it and do it again.
"That's not red, that's coral." She will say this. She will be right. You will start seeing colour differently forever.
Scientifically unverified. Anecdotally, completely true. We have data. The data is us.
The Verdict
"She's annoying to know because she makes everything impossibly beautiful — and we love her unconditionally for it."
— The Whole Gang, unanimously, every single day
Certified True
Has a sixth sense for white space. Doctors can't explain it.
Has strong feelings about kerning. Will express them. At length. You asked.
Can look at any brand and immediately know what's wrong with it. And fix it. Before lunch.
Her Instagram grid is probably better than your portfolio. Don't check. Just trust.
Takes photographs the way normal people breathe — constantly, without thinking, always perfectly.
Will spend 3 hours making one slide look effortless. Then say "I just threw it together."